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If you answered “no” to any of these questions, you may need to optimize your mobile site and capture the customers and sales you have been losing.
Starting April 21, Google will give preference to mobile-friendly websites in search results.
That’s because Google wants to give users relevant, high quality search results tailored to their search devices.
And that means lost sales opportunities for businesses whose websites don’t pass Google’s Mobile Friendly Test
This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
74% of mobile users will immediately leave a website that isn’t mobile friendly, according to Google.
Today, businesses that don’t have mobile websites are losing millions of dollars in sales to competitors who understand the trend and have “gone mobile” to reach their target market
70% of mobile searches that land on an optimized mobile website result in a purchase, a signup or other positive action in the near future.
In 2008, there were 131 million smartphones sold worldwide
In 2009, the number of smartphones sold worldwide exceeded 180 million
By 2013, the number of smartphones sold annually is expected to top 300 million
The number of smartphone users is expected to exceed 1 billion worldwide by 2014
Why you should have mobile website
- 45% of smartphones owners abandoned the sales process because the site would not load on their phone
- An additional 38% left the site because it was not developed specifically for smartphone users and was too hard to use
Another 8% of smartphone owners that tried to purchase a product on their device were unable to do so for unspecified reasons
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